Effects of digital chatbot on gender attitudes and exposure to intimate partner violence among young women in South Africa
Alexandra De Filippo e outros, 2023 · PLOS Digital Health
A gamified WhatsApp chatbot reduced reported past-month intimate partner violence exposure by 7 percentage points among young South African women at three-month follow-up.
Estimativa · past-month IPV exposure, probability (0-1)
-0,0700 [-0,0900; -0,0500]
change in probability (0-1)
p < 0.01
- Desenho
- Experimento aleatório. Individually randomised controlled trial with four arms
- População
- Young women aged 18–24 years recruited via Facebook across South Africa between June and September 2021
- Amostra
- 3.955 · young women completing 3-month follow-up survey on IPV exposure
Onde está o número
Abstract, Findings; and Table 3, column 'Past-month IPV Adjusted OLS', row 'ChattCuz Gamified (T1)'
The gamified chatbot (T1) had modest but significant effects on IPV: 56% of young women reported past-month IPV, compared to 62% among those without treatment (marginal effects = -0.07, 95%CI = -0.09to-0.05).
Contexto
What changed: Young women were provided an interactive, gamified WhatsApp chatbot (ChattyCuz) offering relationship skills, values affirmation, and safety planning. Comparison: Pure control group receiving study evaluation quizzes only. Limits: High attrition between baseline and the three-month endline (~32% retained), reliance on self-reports via mobile quizzes, and recruitment restricted to Facebook users with smartphones.
Caminho no grafo
- FamíliaInformação e persuasão
- TipoCampanha de informação
- MecanismoInformação, contato e atitudes sociais
- EixoIgualdade de gênero
MAGI só cita evidência deste instrumento
Lugares do estudo
- South Africa · País · ZA
- Licença
- CC-BY
- Revisão
- Extraído por máquina, não revisadoExtraído por: gemini-3.8-flash, 2026-10-23