Social Media for Health Campaign and Solidarity Among Chinese Fandom Publics During the COVID-19 Pandemic
Qiaolei Jiang e outros, 2022 · Frontiers in Psychology
Appeals by both a celebrity idol and fandom communities on social media significantly increased young Chinese respondents' willingness to donate to disaster relief.
Estimativa · Willingness to donate, logit regression coefficient
0,353 [0,0218; 0,684]
logit regression coefficient · calculado a partir do erro-padrão
p < 0.05
- Desenho
- Experimento aleatório. Survey experiment embedded in a nationwide online panel survey
- População
- Chinese citizens aged 14–35 across 237 cities in 31 provincial units, surveyed in 2020
- Amostra
- 1.777 · survey respondents aged 14–35
Onde está o número
Table 2, row 'Celebrity idol and fandom', column 'Mobilizing donation'
Celebrity idol and fandom | 0.353** | (0.169)
Contexto
What changed: Respondents were presented with a scenario where their celebrity idol and fandom community actively appealed for donations on Sina Weibo for earthquake relief. Comparison: Compared to a control group receiving only the baseline government donation appeal. Limits: Measures stated donation intentions in a hypothetical survey experiment rather than verified financial donations.
Caminho no grafo
- FamíliaInformação e persuasão
- TipoCampanha de informação
- EixoVoz política
MAGI só cita evidência deste instrumento
Lugares do estudo
- China · País · CN
- Licença
- CC-BY
- Revisão
- Extraído por máquina, não revisadoExtraído por: gemini-3.8-flash, 2026-10-23